Lummys Fashion
A complete rebrand and logo design for Lummys Fashion: the art of African elegance, reimagined.
Lummys Fashion had built a loyal following for African and bridal wear but their visual identity didn't match their premium positioning. The logo was inconsistent across touchpoints and the brand lacked the elegance their clientele expected.
We delivered a full rebrand: new logotype, refined colour system in navy and gold, and a complete collateral suite. The identity was applied across the flagship store, in-store displays, packaging, garment bags, lookbooks, event backdrops, and digital channels.
Brand touchpoints delivered
Identity system coverage
Client satisfaction score
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