BrandNovate
Identity

The look people know
before they read
the name

Why we do it

Most logos get retired within five years because they were designed for a mood board, not a business. We start with what you are trying to say, then build a visual system that says it clearly at any size and in any context. The typeface, the colours, the way things sit on a page. All of it tied back to something real about your brand. When we hand it over, your team can run with it without calling us every time someone needs a new asset.

What we do
01

Creative Design

Visual concepts that translate your strategy into something people recognize.

02

Visual Identity

Logo, colour, and layout rules that hold up at any size, on any surface.

03

Typography Systems

A type scale with clear hierarchy: headings, body, and labels all working together.

04

Brand Guidelines

One document your whole team can open and follow without asking questions.

How we work

The process

01

Visual Audit

We look at what you have now, what your competitors look like, and the visual language of your category has become. Then we find what would stand out.

02

Concept Development

Two or three distinct directions, each with a different rationale. Not just different colours. Different ideas about who you are and what you stand for.

03

System Build

Once a direction becomes a full identity: type, colour, logo, photography direction, layout rules. Everything your team needs to stay consistent without us.

04

Guidelines & Handoff

A living document your team will open. Plus all source files, organised pixel-perfect, so nothing gets lost in a downloads folder.

What you get
BRANDNOVATE
B

Color System

Typography Scale

Aa

Iconography Set

Brand Guidelines

Brand
Guidelines

READY TO LOOK THE PART?

Let's build your visual identity.

Your brand is the first impression and the lasting one. Let's make sure it earns trust before a single word is read.

Six named deliverables

You know exactly what you're getting

Every format included

SVG, PNG, PDF. Nothing missing.

Yours to keep

Every file, font, and source document

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